- Cattle Marketing and the Small Farmer or Rancher
Marketing cattle in today's farming and ranching environment is taking on a whole new meaning from the cattle marketing ways our ancestors practiced. Some new techniques are explained here.
- Forward Pricing
Forward Pricing can Mean Stability. It’s no secret that the weight of your calves sold and the price received is the main source of income for most ranchers, but differing strategies, and picking the right one, can help you weather any storms in the market.
- Marketing Outlet
Auction, Direct, and Electronic. Which marketing outlet you pick can make or break your operation. It’s easy for the rancher raising his beef cattle to solely focus his or her attention on the herd and the ranch, forgetting all about the marketing end of the business until it is, unfortunately, too late.
- Private Treaty
Private treaty marketing and sales prospecting through direct mail is relatively inexpensive per contact. Well worth the effort to maintain a good mailing list of your buyer prospects.